SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING – Promote your work, but stay away from social media marketing. Sounds like a contradiction, right? Let’s make some assumptions. Your book is finished, you’ve got a publisher (or you’re going to self-publish), your name is unknown and you’re starting from zero. What should be avoided? Don’t relentlessly spam the same fill-in-the-blank (book, short story, interview, conference, etc.)  over and over again. Here’s another trap – spending too much or too little time on your brand/ platform. Avoid canned instant messages and or emails. One of the worst? If it’s tacky in real life, it’s tacky online. Such as a nasty comment in response to a one star book review. OK. Those are the wrong ways, but what’s the right way? Here’s some social media promotional ideas. Don’t focus on marketing, instead, be interesting and add value. It’s not that one time click you’re after. Go for repeat views, so consistency is important. Pay attention to your metrics. What posts get the most comments/ views? Spread it around by mentioning your blog on your FB page and vice versa. Blog about different topics, listen to your followers and adjust. Read articles about building a platform then follow those suggestions. Use both sides of your brain. Creative writing draws on different neurons than writing blog posts. Don’t particularly like something? Skip it! You’re more likely to stick with something that’s enjoyable. Once you’ve decided on a strategy, stick with it and don’t constantly change up your approach.


SOCIAL MEDIA STATS

Google + stats: 901,879 views as of January 2017

Blogger stats: 566,174 page views as of January 2017

Goodreads stats: 5,181 friends & 526 followers as of January 2017

Twitter stats: 50,100 followers as of January 2017


Podbean stats: 1,773 plays as of January 2017


Facebook stats: 1,674 page likes & 22,000 post likes as of January 2017

HOW TO (NOT) ENGAGE ON SOCIAL MEDIA

HOW TO (NOT) ENGAGE ON SOCIAL MEDIA  – This is a post for writers. When you’re on social media, say something interesting, add value and/ or join the conversation. Be silly, controversial or disagree completely. When people write to you, respond. But whatever you do, don’t fall into the ‘buy my book’ trap. Tweet/ post/ share about books? Absolutely. Relentlessly spam about your book, the only one you’ve written, over, and over, and over … again? NO! Nobody wants to read the 85thpost you just tweeted about your book. Seriously. Just don’t.  



SOCIAL MEDIA STATS

Google + stats: 438, 292 views as of January 2016


Blogger stats: 265,874 page views as of January 2016

Goodreads stats: 5,181 friends and 513 followers as of January 2016


Twitter stats: 45,500 followers as of January 2016



Podbean stats: 1,651 plays as of January 2016



Facebook stats: 241 page likes as of January 2016